Potential client had a particularly embarrassing rip-off report filed on his name and it has quickly moved up to 2nd when you Google his name, as these things tend to do.
Keyword difficulty on his name is a 3 re: Ahrefs (~4 backlinks needed for top 10). Is it as simple as getting ten different pages to rank top 10? Is there anything else I am overlooking?
I have heard these rip-off report pages can creep back up. I suppose the best way to combat that is actually building some legitimate content.
Anyone done this, and have tips here? Much appreciated!