Having a good website is becoming more and more crucial for businesses. It acts as an important point of information and contact for potential customers. Furthermore, many businesses which sell products also have an online shop which functions as another form of revenue.
But not all websites achieve a constant stream of relevant traffic. This is most likely because they have a poorly designed, unattractive website which is difficult to use. A good website requires maintenance, strategy and a skilled team behind it.
But there are some simple changes that could be implemented to increase traffic.
Here are five of the most important hacks to get more of the right kind of traffic and increase your ROIs.
Perform on-site SEO
SEO, or search engine optimization, refers to the process of affecting the online visibility of a website, with the aim of getting it to the top of the search engine for several relevant key terms. It really is a minefield. But the main elements are quite simple and easy to implement. A website beyond the first page on Google for its key terms is near pointless – therefore it’s important to make sure you are ranking for your key terms.
First off, you need to figure out what relevant search terms get the highest volume of searches. This can be done by using Google’s Search Console. Once you’ve figured out what your customers are searching to find you, you can optimize your page for these keywords. This includes placing the keywords strategically and naturally in the text, as well as the website’s meta descriptions. However, going over-board and stuffing keywords in unnaturally is a sure-fire way to get your website penalized.
Post and engage on social media
Social media is a great place to share website content, engage with users and provide information on deals, offers and company news. Facebook is the most popular social media site with over 2.1 billion users, but Twitter, Instagram, LinkedIn and even Pinterest are rapidly gaining more popularity.
Paid social advertising can also be used to raise awareness of your website to new potential customers who may not otherwise come across your site.
YouTube is also a powerful resource for businesses, with one billion unique visitors each month, it’s the second most used search engine, after Google. Videos offer a more instant and visual form of sharing information.
Writing engaging, interesting and personable posts including images and links to your blog or site is a quick and easy way to get people clicking on your website and is a good source of traffic.
PR is a great way to increase traffic to your website and goes hand-in-hand with SEO.
Approaching relevant industry publications or regional/national news outlets with a press release story of a new product launch is a great way to spread awareness of your company.
If a popular news outlet publishes your news, this will drive people reading it to click on your website. Furthermore, the high-ranking power of many news sites mean that it will also help your SEO. Talk about killing two birds with one stone!
UX refers to ‘user experience’ which means how easy and desirable a website or app is to use. A website which is easy to use will have more people returning to it, and bounce rates will be a lot lower (bouncing refers to clicking the X button after viewing just one page). Therefore, having an attractive, informative but not overly-complicated home page will encourage people to stay on your website and explore the various pages.
Blogging is a great way to share news, opinions and advice and is a very effective way of driving organic traffic to your website. 37% of marketers say blogs are the most valuable type of content marketing and companies that blog have 97% more inbound links, which helps your ranking. Having a blog can work wonders for your SEO. It tells Google that you have a site with regularly updated content and can help you in ranking for your keywords.
If you optimize your blog posts for their keywords, they will appear in the search engine and receive traffic organically. Blogs which answer common queries and questions consumers have about your product or service will help in increasing traffic.
They can also be shared across social media, which will drive more people to click on your website.
It has become clear that gaining more traffic to your website doesn’t have to be complicated, and these small changes can make an exponential difference to traffic and ROIs. As more and more companies have well-made websites, the need to ensure your website is the best it can be is paramount.