More and more companies are utilizing social media for their marketing purposes, and posting regularly can help you to reach a broader variety of audiences, keep loyal customers up to date, and help boost your company profile. However, each social platform utilizes different algorithms – if you post too much or not enough, followers may not see your content.
The team at Unmetric analyzed 100 U.S. brands and their social media activity, and based on their research, here’s when you should post on Facebook, Instagram and Twitter.
Follow these guidelines to the get most of every post.
Note: While this research is a good guide, the best time to post for your brand page must be calculated based on data speciﬁc to your audience, time zone and industry. You can do this using owned analytics available on each social network and with the help of a third party intelligence tools.
A version of this post was first published on the Digital Information World blog.