In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.
Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified advertisers who use its new Comparison Shopping format.
That said, the scheme carries significant risks. Minefields are everywhere.
From scarce data issues to rampant bid inflation: retailers should be wary. Join Andreas Reiffen from Crealytics as he explains how to properly set up a Comparison Shopping Services program to avoid these pitfalls and maximize the opportunity given to EU advertisers.
Register today for “Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!” produced by Digital Marketing Depot and sponsored by Crealytics.