Facebook’s Tools for Mentorship, Hiring and Education. Plus – Groups Are Critical To FB’s Future.

A lot of things are important to the success of business owners and professionals overall. This week Facebook highlighted three relatively new services in the areas of mentorship, hiring and education.

Over 200 million people are in Facebook Groups, that’s a lot of discussion going on. In fact I have my own Smart Hustle Group here.

The power of groups is that the members have “raised their hands”, as it were, indicating a deeper relationship with the group’s theme. This is important to Facebook.

To further enhance the groups, Facebook launched a mentorship component, now available within groups. With its recent announcement Facebook is enabling mentors and mentees to find each other and group admins can make the match happen.

People want to be connected. People want to get help. People want to GIVE help.  A mentor program, in your group can help increase appreciation and participation in your group.

In addition, Facebook strengthened its jobs program, which it launched in 2017. Today, businesses can share their jobs on their company pages and in their groups. If you’ve built a following on Facebook and are leveraging groups to build deeper engagement with your customers and prospective customers, Facebook jobs can be a great way to hire staff who already are a fit for your company culture and understand and support your missions and values.

There’s an obvious question, do you go with LinkedIn or with Facebook?

I think that’s the WRONG question. For sure LinkedIn is a leading portal for all things recruitment and hiring. HOWEVER, for us small business owners who are using Facebook to connect and build relationships with our customers and our community – Facebook could be the better option.

Remember, when hiring, also use your website, friends, existing customers and employees are “agents of recruiting” for your business!

One more announcement is Learn Facebook. Just learning how to “use Facebook” is not enough. In this digital economy young professional and mid-career professionals must learn new skills and fine tune the ones they have. Learn Facebook is Facebook’s portal to learning more about how to leverage tools of the digital economy for your life and your business.



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