It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt.
This white paper from Branch Metrics covers:
- An overview of web and app attribution as they have developed.
- The challenges faced by today’s web and app attribution.
- The shortcomings of fingerprinting and cookie-based attribution methods.
- The benefits of industry-leading people-based attribution and its benefits.
Visit Digital Marketing Depot to download “Ultimate Guide to Web and App User Attribution.”