Design Matters: How Color and Typography Influence Customers [Infographic]


There are a lot of posts about the influence of color on customer and website visitor behavior, and the specifics of what each color means and communicates about your brand.

The problem is that colors mean different things to different people – there’s no universal response to the color red or blanket meaning behind blue or green. That’s one of the key issues addressed in this new infographic from the team at MDG Advertising, which looks not only at color, but design choices more broadly, and the specific nuances which can impact interpretation of each.

MDG’s full report (available here) examines each element in-depth, but the infographic alone is one of the best resources I’ve seen on the subject, with thoughtful considerations on each element, and key notes to consider in your approach.

Check out the infographic below. 

Design Matters: How Color and Typography Influence Customers [Infographic] | Social Media Today



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