Snapchat Highlights the Key Topics of Discussion on the Platform in May [Infographic]

Following the lead of Facebook, with it’s monthly ‘Hot Topics’ reports, Snapchat has kicked off a new series along the same lines, highlighting the key subjects of discussion among Snapchat users. Called ‘Snap Chatter‘, the report highlights the top topics of interest by region, overall trending discussion points, entertainment mentions, celebrities and – helpful for those who want to appear[…]

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Snapchat Opens Up Lens Ads to More Businesses, Expands Monetization of Lens Games

Snapchat is making its Lenses ad format available within its Ads Manager tool, while it’s also working with companies to create new branded versions of its ‘Snappables’’ AR games. First off, on Lens ads – while Lens ads have been available for some time, Snapchat’s now making them more accessible, with the entire process now facilitated through Snap Ads Manager.[…]

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Twitter Opens Up its In-Stream Video Ads to All Advertisers Globally

Twitter has announced that it’s making its in-stream, pre-roll video ads available to all advertisers globally, including those using the platform’s self-serve ads platform. As explained by Twitter: “In-Stream Video Ads allow marketers to connect with their audience through pre-roll ads that kick off the videos people love. In the United States, we’ve partnered with more than 200 of the[…]

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Why Influencer Marketing is on the Rise, and How to Maximize Your Campaigns

Influencer marketing is on the rise, with more and more brands realizing the power of influential voices, particularly in our increasingly social media driven world. But there’s more to influencer marketing than just paying the best-known celebrity you can to say nice things about your brand. Which are the most influential voices in your target communities? How can you reach[…]

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