Category: Social Media Marketing

Twitter has announced a range of new updates aimed at uncovering individually relevant, happening discussions, and highlighting them to each user. The changes mostly focus around the expansion of Explore, with several of Twitter’s past experiments with discovery tools now coming to light. And they could be significant – here’s what’s been announced, and what each element means for the[…]

If you run an eCommerce website, you obviously want to maximize your online sales – but how do you get started with optimizing your website for optimal performance? CopyPress share their guide to eCommerce optimization in this infographic. They break things down into the following sections: Reasons why your site should be optimized How to know if your site needs optimization[…]

Fresh from the controversies of the Cambridge Analytica scandal, Facebook is rolling out some new requirements for Custom Audience use – though they don’t really up the data security element too much. First off, Facebook will now require advertisers to specify where they obtained their data when uploading a custom audience. “When uploading a customer file, advertisers will need to[…]

Panda, penguin, hummingbird. These all sound like cute, harmless critters, right? But if you know anything about SEO, you’ll also know that they’re just a handful of the many, many algorithm updates Google releases every year. SEO feels like it changes every day – once upon a time, you could stuff repeated keywords into your pages, or buy links to boost[…]

Is this the ‘Facebook-ification’ of LinkedIn? Is this really what LinkedIn users want? These are the questions that come to mind as I look at LinkedIn’s latest addition, called ‘LinkedIn Kudos’, which enables you to share a graphic in praise of a connection. Here’s what the Kudos post looks like in your LinkedIn feed: As explained by LinkedIn: “Saying thank[…]

There’s an overwhelming offering of tools available to social media managers, so knowing what to invest usually takes time and research. Most of us end up using a variety of different tools to create content and gather the information we need to reach our goals. It’s rare that you hear someone say they use one platform for all their processes.[…]

I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a means to connect with prospects, customers, partners, and potential employees. So you school yourself on the do’s and don’ts of social media marketing. In doing so, there’s no doubt you’ve come across posts, videos, and every[…]

There’s nothing more frustrating than adding a logo or image to your social accounts only to realize that all the images sizes are completely different. And even when you think you know the exact requirements, the platforms are always updating their size specs, putting you back to square one. Currently, you only have a couple of options to solve this[…]

Facebook is taking steps to limit, or even remove, questionable traders from its platform with a new initiative that will enable users to rate businesses based on their experiences. As explained by Facebook: “We’ve spoken with people who have purchased things from Facebook advertisers, and the two biggest frustrations we’ve heard are that people don’t like ads that quote inaccurate[…]

No doubt you’ve already heard that video content is a big deal – but what you may not realize is just how influential video can be, and where it’s most effective. To help with this, the team at 16Best have put together this infographic which outlines a wide range of video marketing stats, including platform-by-platform usage breakdowns and key notes[…]