Twitter Announces Major Updates for Content Discovery and Real-Time Alerts

Twitter has announced a range of new updates aimed at uncovering individually relevant, happening discussions, and highlighting them to each user. The changes mostly focus around the expansion of Explore, with several of Twitter’s past experiments with discovery tools now coming to light. And they could be significant – here’s what’s been announced, and what each element means for the[…]

Read more

eCommerce Website Optimization: A Complete Guide for Online Store Owners [Infographic]

If you run an eCommerce website, you obviously want to maximize your online sales – but how do you get started with optimizing your website for optimal performance? CopyPress share their guide to eCommerce optimization in this infographic. They break things down into the following sections: Reasons why your site should be optimized How to know if your site needs optimization[…]

Read more

Facebook Adds New Data Security Provisions for Custom Audience Use

Fresh from the controversies of the Cambridge Analytica scandal, Facebook is rolling out some new requirements for Custom Audience use – though they don’t really up the data security element too much. First off, Facebook will now require advertisers to specify where they obtained their data when uploading a custom audience. “When uploading a customer file, advertisers will need to[…]

Read more

LinkedIn Adds new ‘Kudos’ Feature to Acknowledge the Contributions of Connections

Is this the ‘Facebook-ification’ of LinkedIn? Is this really what LinkedIn users want? These are the questions that come to mind as I look at LinkedIn’s latest addition, called ‘LinkedIn Kudos’, which enables you to share a graphic in praise of a connection. Here’s what the Kudos post looks like in your LinkedIn feed: As explained by LinkedIn: “Saying thank[…]

Read more

Employee Advocacy Best Practices for Bigger, Better, Smarter Social Media

I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a means to connect with prospects, customers, partners, and potential employees. So you school yourself on the do’s and don’ts of social media marketing. In doing so, there’s no doubt you’ve come across posts, videos, and every[…]

Read more

Facebook Launches New Initiative to Weed Out Questionable Traders

Facebook is taking steps to limit, or even remove, questionable traders from its platform with a new initiative that will enable users to rate businesses based on their experiences. As explained by Facebook: “We’ve spoken with people who have purchased things from Facebook advertisers, and the two biggest frustrations we’ve heard are that people don’t like ads that quote inaccurate[…]

Read more