Google releases improved GMB app: Now much more than a local listings management tool

Google is rolling out a new version of its Google My Business app for business owners. The updated app offers improved customer visibility and a range of new capabilities that point to further enhancements down the line. The update was driven by local business feedback and Google’s observation of how users were engaging with the previous version of the app,[…]

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A new customer experience, how AI is changing marketing

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of programming machines to use language[…]

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Targeted Automobile Advertising: The Next PPC Frontier

It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the likelihood of conversions. Maximize ROI on their digital advertising efforts. But targeted ads in cars? While it might seem unconventional now, the concept is no longer out of the realm of possibility. In fact, it’s something that more companies are[…]

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