What Are Entities & Why They Matter for SEO

Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I’m just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it? Consider this: Three of the most important ranking factors, at last disclosure, were: All these areas have evolved since[…]

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Google adds event listings, detail filters in Google Search Console performance report

Google added a new set of filters around event markup in the search appearance filter in Google Search Console‘s performance report. This new filter lets you see how well your event listings in Google search are doing in web search. What changed? In addition to the search appearance compare or filter rich results, AMP non-rich results, AMP article, job listings,[…]

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