Abraham Ortelius Google doodle honors cartographer behind first modern day atlas

Today’s Google doodle marks the publication day of Abraham Ortelius’ “Theatrum Orbis Terrarum” (Theatre of the World) in 1570. Using information collected from scientists, geographers and cartographers, Ortelius’ work is credited as being the original modern day atlas. “Within these pages, we see the first evidence of someone imagining continental drift – the theory that continents were joined together before[…]

Read more

What To Expect in The Future

Augmented reality has the potential to revolutionize marketing as a whole in the next few years. Some estimates even claim that AR-oriented products like camera glasses could be in the mainstream as early as next year. And as more brands start to use augmented reality, there’s a good chance that it will start to affect the way that users browse the web.[…]

Read more

Tamara de Lempicka Google doodle honors artist whose work focused on the Roaring ’20s

Today’s Google doodle marks the 120th birthday of the Polish artist Tamara de Lempicka. Influenced by French artists Maurice Denis and André Lhote, de Lempicka was part of the Art Deco movement, painting tributes to the Roaring ’20s that blended late neoclassical styles from the 18th century with early 20th-century Cubist styles. “Her affinity for the luxurious also led her[…]

Read more

How to build an e-commerce SEO strategy for large retailers

Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most other websites don’t deal with. Most discussions about those differences focus on issues such as tags, uniform resource locators (URLs), link structure, duplicate content and so on. In this post, I want to zoom out a bit and start talking about strategic approaches. I’ve decided[…]

Read more

Beating remarketing addiction and testing for incremental value using Google Analytics

Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it enables marketers to easily improve their return on advertising spend (ROAS) numbers. But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new customer growth. Things developed nicely, there were no performance issues and ROAS[…]

Read more

Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth. Download this e-book from Tune to discover: How successful ad networks navigate[…]

Read more

SearchCap: Google News updated, standout tag gone & e-commerce SEO

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. Source[…]

Read more