Will Skipping H2 Tags Affect Your SEO?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!  Today, our Ask an SEO question comes from Michelle K. via Facebook. She asks: One question I can’t seem to find substantial answers to is: Are[…]

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Learn from the SMX Advanced family

In order to be the best, you need to train with the best. Join us at Search Engine Land’s SMX® Advanced June 11-13 in Seattle for the opportunity to do just that. SMX Advanced has sold out every year for the past 10 years, and we’re on track to sell out in the three weeks leading up to the show.[…]

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SearchCap: Google’s new local search world, Abraham Ortelius Google doodle & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional[…]

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How to survive Google’s new local search world

Last month, I attended the Local Search Association’s 2018 annual conference (LSA18) and was overwhelmed at the helpful information shared by the experts who spoke. I’d like to share some key takeaways and offer some insights of my own on local search. Local search must adjust One of the main themes discussed centered around the fact that Google search today[…]

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How to Completely Optimize Your Facebook Page

Facebook is the most popular social media platform used by businesses. Facebook Pages help your brand or business promote and share its value-add and to assist in customer support. Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily.[…]

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5 Best Examples of Killer Mobile Landing Pages

Mobile traffic has outshined desktop traffic since 2016. Google has begun their rollout of the mobile-first index. With more traffic and dedication to mobile experiences than ever before, it’s never been as important to have a killer mobile landing page. And that doesn’t mean just having a mobile-friendly landing page. It means dedicating time and effort into mobile design and[…]

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