Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content

Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This was announced in a blog post written by Mark Zuckerberg in which he details the ways Facebook will be dealing with problematic content going forward. Zuckerberg refers to clickbait content[…]

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Help us understand how digital agencies are evolving: Take our survey

With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying digital agencies to understand how they are evolving to meet the needs of their clients and their own businesses. What practice areas are shrinking or growing? Where do clients want to invest? What skills will be critical for agencies in the coming[…]

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Google Ads Introduces Special Black Friday Ad Format

Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From now until November 27th can serve a special Black Friday promotion extension targeting specific keywords. There are three types of keywords included in this experiment: “black friday deals” “black friday deals”, “black friday deals” And variants of the above The[…]

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Google launches special Black Friday, Cyber Monday deals ad unit

To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google Ads. What’s the experiment? Now through November 27,  Google may serve a specific Black Friday promotion ad format when people search for the following Black Friday and Cyber Monday related keywords and[…]

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Redesigned iOS Cortana app looks better but adoption challenges remain

Microsoft is in something of a tough spot with Cortana. The assistant is integrated into Windows 10, which has more than 700 million users globally. However the last official Microsoft figures showed Cortana with around 150 million users. Cortana consumer adoption lags rivals. That compares with several times as many users for Google Assistant and Siri, while Alexa has fewer[…]

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