Category: SEO Marketing

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets. Social listening gives you access to what people are saying about your brand, industry, or[…]

Recently some have expressed dismay that Google is sending less traffic. The underlying assumption is that Google is the Internet and without Google we wither. That’s actually not true. SEO is not the only traffic driver. Online success does not begin and end with Google. Relying exclusively on SEO is a limited approach. It can blind a business to the[…]

They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume[…]

This is a sponsored post written by Page One Power. The opinions expressed in this article are the sponsor’s own. One unique service we’re happy to offer at Page One Power is our white label individual link building service. We primarily offer this service to SEO agencies and digital marketing agencies. This service helps agencies purchase individual links built by the Page One[…]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link

Attribution is a pain point for companies of all shapes and sizes. There are so many options; so many decisions to be made, and there are no clear rules or parameters to guide you. There are no rules in the sense that there aren’t clear outlines for how to do attribution “correctly” because attribution can be used in different forms[…]

Apple search ads are likely to generate $2 billion in revenue for the company in 2020, reports Apple Insider. Based on information seen by a Bernstein research analyst, the report says Apple’s search ads are expected to bring in $500 million this year, with revenues quadrupling in the next two years. Why app marketers should care Apple search ads for[…]

Bing Ads is switching the time at which a conversion is reported as having occurred, the company announced last week. Conversions now get reported as having happened when a user clicked on an ad that led to a conversion — rather than at the day and time when the conversion is completed. Likewise, assists are reported based on when a[…]

A new local search study finds Google’s Local Services ads (LSAs) account for 13.8% of all SERP clicks. In addition, the very presence of LSAs affects the number of clicks for all other SERP types. BrightLocal monitored 5,500 local searches to compile this data, studying where people click on local SERPs as well as their reasons for doing so. Here[…]

What’s the mark of great design? Is it the ability to stand next to it with a glass of wine, reference a few pretentious French words, and crown yourself the smartest person in the room? Nah. That’s the mark of great art. The mark of great design, whether it’s for a website, an app, or a product, is the exact[…]