Category: SEO Marketing

Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This was announced in a blog post written by Mark Zuckerberg in which he details the ways Facebook will be dealing with problematic content going forward. Zuckerberg refers to clickbait content[…]

Google has rolled out its business messaging capabilities to Google Maps. Messaging was first rolled out to Google My Business last year, which lets users initiate text conversations with businesses through their GMB profiles. When a text conversation is started messages are sent and received through SMS. Users now have the option to send messages through the Google Maps app[…]

With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying digital agencies to understand how they are evolving to meet the needs of their clients and their own businesses. What practice areas are shrinking or growing? Where do clients want to invest? What skills will be critical for agencies in the coming[…]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link

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Bing Ads has added support for a third headline and second description line in text ads. Early Thursday, several people noticed that Bing Ads now supports a third headline and second description (ad text), following Google’s move to give regular expanded text ads the same number of characters as its responsive search ads. Why you should care Google added an[…]

Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From now until November 27th can serve a special Black Friday promotion extension targeting specific keywords. There are three types of keywords included in this experiment: “black friday deals” “black friday deals”, “black friday deals” And variants of the above The[…]

To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google Ads. What’s the experiment? Now through November 27,  Google may serve a specific Black Friday promotion ad format when people search for the following Black Friday and Cyber Monday related keywords and[…]

Is my search ad at the top, or can I be doing even better? It’s one of the things I think about most often regarding Google Ads. For the searches that matter to me and my business, am I showing up and showing up prominently? Average position has long been used by advertisers to try and approximate where their ads[…]

Microsoft is in something of a tough spot with Cortana. The assistant is integrated into Windows 10, which has more than 700 million users globally. However the last official Microsoft figures showed Cortana with around 150 million users. Cortana consumer adoption lags rivals. That compares with several times as many users for Google Assistant and Siri, while Alexa has fewer[…]