Cutting Through the Noise and Clutter in Marketing Today

Marketing Podcast with Alison StrattenPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books all represent their thoughts on the changing[…]

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This Is Ajit Pai, Nemesis of Net Neutrality

In March, Ajit Pai, the 45-year-old chair of the Federal Communications Commission, took to the internet—a community he joyfully inhabits and grudgingly regulates—to pay tribute to his favorite movie. “It’s not just, like, my opinion, man: 20 years ago today, #TheBigLebowski—the greatest film in the history of cinema—was released,” Pai wrote on Twitter. “Decades on, the Dude still abides and[…]

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How Microsoft uses social media to create the customer experience

Across the globe, approximately 6,000 tweets are sent into worldwide socialsphere every second. Across 900 million users, those 140-character memos add up to roughly 200 billion tweets every year, and they’re all talking about something. Opinions, insights, ideas, trends, and brands–every tweet, hashtag, like, and retweet opens a new window for conversation. Microsoft hosts over thirty brands and product lines[…]

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