The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth.
Download this e-book from Tune to discover:
- How successful ad networks navigate a range of costs, resourcing and risk management factors to make the decision to buy or DIY.
- An interactive experience to predict the cost of building an in-house platform.
- What data from 66 performance marketers with 1.3B monthly clicks shows about making the decision to buy.
Visit Digital Marketing Depot to download “Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network.”