Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth.

Download this e-book from Tune to discover:

  • How successful ad networks navigate a range of costs, resourcing and risk management factors to make the decision to buy or DIY.
  • An interactive experience to predict the cost of building an in-house platform.
  • What data from 66 performance marketers with 1.3B monthly clicks shows about making the decision to buy.

Visit Digital Marketing Depot to download “Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network.”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at

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