Bing Ads Editor adds labels for Mac users & other features for Windows users

Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already available in the Windows version of Editor, label management are now available in Bing Ads Editor for Mac. Users of either the Mac or Windows version of Editor can now revert changes faster. Bulk structured snippet managment is now available in the Windows version of Editor and will be coming soon to the Mac version.

Label management in Bing Ads Editor for Mac

Labels can help search marketers organize their accounts in ways that are meaningful for them so they can filter and pull results and make changes faster. For example, they may want to create a label for evergreen ads vs. sale ads to easily see performance at a glance.

Labels can be created in the Shared Library section:

The labels can then be applied at any level of the campaign right in Editor:

Bing Ads Editor screenshot of shared labels for Mac

Structured snippet management

Structured snippets function as an additional tool in text ads that allows advertisers to create lists of a category. For example, lawyers could list the type of law they practice, or food delivery services that cater to certain diets can highlight the types of cuisine they offer.

As with labels, there is now a section in the Shared Library of Editor (on Windows only now, but will be coming to Mac) where structured snippet extensions can be created and managed:

Screenshot of Shared Structured Snippet Extension

The available structured snippets can then be applied to the campaign or ad group level to be eligible to appear with ad copy:

Screenshot of Edit the selected Structured Extensions Associations

Bulk ‘undo’ for all changes

Make several changes and you need to wipe them clean? There is now also an option to revert to the original version of what you had, effectively undoing all changes you’ve made to a campaign.

This option now appears under the “Revert” section in both the Mac and Windows version of Bing Ads Editor:

Screenshot of Revert with all included items

All features are now available in the most recent version of Bing Ads Editor.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Susan Wenograd is a paid media consultant, with 14 years in the digital marketing industry. While the last 10 have been primarily focused on paid media, she’s also had extensive experience in email marketing and content creation. She has worked both agency and in-house, managing multiple millions of dollars in the span of her career. She speaks internationally and blogs regularly about paid media tactics on her website.

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