6 Questions After The New York Times’ Facebook Bombshell

On Wednesday afternoon, The New York Times published a blockbuster—five byline, 50 source, 5,000 word—report on the failures of Facebook’s management team during the past three years. It begins with Sheryl Sandberg yelling at one of her employees; it ends with her hand-written stage directions, captured by a Times photographer, as she sat before the Senate: “Slow, Pause, Determined.” The[…]

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Google Ads Introduces Special Black Friday Ad Format

Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From now until November 27th can serve a special Black Friday promotion extension targeting specific keywords. There are three types of keywords included in this experiment: “black friday deals” “black friday deals”, “black friday deals” And variants of the above The[…]

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Google launches special Black Friday, Cyber Monday deals ad unit

To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google Ads. What’s the experiment? Now through November 27,  Google may serve a specific Black Friday promotion ad format when people search for the following Black Friday and Cyber Monday related keywords and[…]

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Redesigned iOS Cortana app looks better but adoption challenges remain

Microsoft is in something of a tough spot with Cortana. The assistant is integrated into Windows 10, which has more than 700 million users globally. However the last official Microsoft figures showed Cortana with around 150 million users. Cortana consumer adoption lags rivals. That compares with several times as many users for Google Assistant and Siri, while Alexa has fewer[…]

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What Are Entities & Why They Matter for SEO

Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I’m just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it? Consider this: Three of the most important ranking factors, at last disclosure, were: All these areas have evolved since[…]

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Your AI Assistant Should Be Able to Answer These 4 Questions

Not all AI assistants are created equal. In fact, many that purport to be AI-powered are simply menu-driven chatbots that do more harm than good. Typically, chatbots designed for business fall short because they don’t really understand what the customer is asking. They’re good with simple questions and uncomplicated situations. But if the customer asks something that is off-script or[…]

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