YouTube is fast-becoming the silver screen of the world wide web – and an essential network for getting in front of the right viewers.
The Google-owned platform has huge reach and influence. YouTube recently reported that it now sees more than 1.8 billion active users every month – that’s a billion more than Instagram. At the same time, people are also increasingly eager to subscribe to their favorite channels so they don’t miss a single video. Given this, it’s important to have a video marketing strategy that powers consistent updates for these eager viewers.
For marketers, there are a number of steps you can take to ensure your channel is easily discovered, and remains engaging. In the infographic below, the team from Brafton outline their top 12 tips for optimizing your business YouTube Channel for better visibility.
A version of this post was first published on the Digital Information World blog.