12 Easy Tweaks that Could Lead to Outsized Improvement in Your Content and Writing


We often write about big, strategic changes you can make to give your writing more power.

But this week, we went micro.

The posts offered 12 simple hacks that can have an outsized impact compared with the effort involved.

On Monday, Stefanie built on her post last week about writing strong introductions. This week, she proposed three ways you can stimulate your audience’s interest so they want to keep reading. Try them in your next three pieces of content and see how they can improve your engagement and readability.

On Tuesday, Nick Usborne talked about five habits we can strengthen that make it easier to sit down every day and write well. They range from the very simple (don’t get too perfectionistic about your headline before the piece is written) to the profound (listen to that small voice in your head that says, this isn’t right yet).

And on Wednesday, I shared one simple exercise you can do that has multiple profound benefits — and then three specific sets of problems you can address with this single tweak.

On The Writer Files, you’ll find Part One of Kelton Reid’s conversation with sci-fi author Richard K. Morgan about his journey from English tutor to bestseller.

By the way, to give you an early heads up: Next week is Thanksgiving in the U.S., and in accordance with time-honored tradition, that means we just might be offering you some special discounts.

This year, we’ll be featuring programs and education that can make big changes to the effectiveness of your writing. No spoilers, but watch your email. 🙂

See you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


Some sessions fly by and others quickly make you think: Now’s a good time to go to the bathroom and get a snack. Stefanie Flaxman3 Types of Action that Stir Up the Desire to Keep Reading Your Article

by Stefanie Flaxman


It’s about developing habits that make it easier to sit down and write well. Nick Usborne 5 Practical Tips on the Craft of Copywriting

by Nick Usborne


Writing about your values is one of the most effective psychological interventions ever studied. Kelly McGonigalA 10-Minute ‘Hack’ that Makes You a More Confident and Effective Writer

by Sonia Simone


How Bestselling Sci-Fi Author Richard K. Morgan Writes: Part OneHow Bestselling Sci-Fi Author Richard K. Morgan Writes: Part One

by Kelton Reid




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